As a Hong Kong-headquartered global e-commerce platform specializing in clothing and shoes, ELYSIAN TRADE LIMITED prioritizes protecting your personal data—especially information tied to your fashion preferences and shopping habits. Below are 12 key details about our privacy practices, with support available at [email protected] for further inquiries:
- Types of Data We Collect
We gather only necessary information to enhance your shopping experience for clothing and shoes:
- Basic personal data: Name, email address, phone number, and shipping/billing addresses (to process orders and deliver items).
- Fashion-specific data: Foot measurements (if you provide them for shoe size recommendations), clothing size preferences, and browsing history (e.g., viewed dresses, saved sneakers) to personalize product suggestions.
- Payment data: Credit/debit card details or PayPal information—processed securely via third-party payment providers (we never store full payment credentials).
- Purpose of Data Collection
Your data is used for clear, shopping-related goals:
- Fulfilling orders (e.g., shipping a jacket to your address, confirming shoe delivery).
- Personalizing recommendations (e.g., suggesting jeans in your usual size, showing sneakers similar to ones you viewed).
- Sending updates: Order confirmations, shipping tracking alerts, and occasional newsletters about clothing/shoe sales (you can unsubscribe anytime).
- Data Sharing with Third Parties
We never sell or rent your data—we only share it with trusted partners to support your shopping journey:
- Logistics providers (e.g., DHL) to deliver clothing and shoes; they receive only your name and shipping address.
- Payment processors (e.g., Stripe) to handle transactions securely; they access limited payment data.
- Service providers (e.g., email platforms) to send order updates; they’re bound by strict privacy agreements.
- Data Protection for Fashion-Specific Info
Sensitive data like foot measurements or size preferences is stored with extra security:
- Encrypted servers (SSL technology) prevent unauthorized access.
- Access is limited to internal teams (e.g., customer support) who need it to assist with shoe size questions or clothing fit issues.
- Cookies and Their Uses
We use cookies to improve your experience on our platform:
- Essential cookies: Remember your shopping cart (so you don’t lose selected dresses or shoes) and login status.
- Analytical cookies: Track how you browse (e.g., which shoe categories you visit most) to optimize our website layout.
- You can disable non-essential cookies via your browser settings, though this may limit features like saved size preferences.
- Cookie Consent and Transparency
On your first visit to our site, we display a cookie banner explaining cookie types and uses. By clicking “Accept All” or continuing to browse, you consent to our cookie policy. You can review or update your consent anytime via the “Cookie Settings” link in our website footer.
- Data Retention Period
We keep your data only as long as needed:
- Basic personal data (name, address) is stored for 7 years after your last order (to comply with Hong Kong tax and business regulations).
- Fashion-specific data (foot measurements, size preferences) is retained until you request deletion or close your account.
- Payment-related data is not stored—handled entirely by our payment partners.
- Your Rights to Access and Modify Data
You have full control over your data:
- Log into your account to view or edit personal info (e.g., update your shipping address, change your saved shoe size).
- Request a full copy of your data by emailing [email protected]—we’ll provide it within 30 days of your request.
- Data Deletion Requests
To delete your data (excluding mandatory tax/order records):
- Email [email protected] with your account email and request.
- We’ll confirm deletion within 5 business days and remove all non-essential data (e.g., foot measurements, browsing history) within 30 days.
- Protection for Minors
Our platform is for users aged 16+. We do not intentionally collect data from minors. If a parent/guardian discovers their child’s data was collected, email [email protected] to request immediate deletion.
- International Data Transfers
As a global platform, we may transfer your data to regions outside Hong Kong (e.g., to our logistics partner’s US-based warehouse). We ensure transfers comply with global standards (e.g., GDPR for EU users) by using encrypted channels and partnering with providers that meet privacy requirements.
- Policy Updates and Notifications
We may update this privacy policy (e.g., to reflect new data protection laws or platform features). Updates are posted on our website, and we’ll email registered users about significant changes (e.g., new uses for fashion-specific data). The “Last Updated” date at the top of the policy shows when changes were made.
At ELYSIAN TRADE LIMITED, we understand trust is key—especially when sharing data tied to your clothing and shoe preferences. Our privacy policy is designed to keep your information secure, transparent, and under your control, so you can shop with confidence.